Speaker Bios

Stephen Spinelli Jr., PhD, MBA’92

is the 14th president of Babson College. A successful entrepreneur, academic leader, and scholar, President Spinelli assumed the role of president in July 2019, guiding the College through its centennial year and into its second century. A lifelong entrepreneur, President Spinelli has spent his career at the intersection of academia, business, and philanthropy. He co-founded Jiffy Lube International and was chairman and CEO of the American Oil Change Corporation, helping to pioneer the quick-lube industry nationwide and turning Jiffy Lube into the nation’s dominant competitor with more than 1,000 service centers. Currently, he serves on the board of advisors for the Berwind Corporation and the board of directors for Planet Fitness. He also has served on the boards of trustees of Worcester Polytechnic Institute, Episcopal Academy, Greater Philadelphia Life Sciences Congress, and Ben Franklin Technology Partnership of Southeastern Pennsylvania. President Spinelli earned his PhD in economics from The Management School, Imperial College, University of London, his MBA from Babson College, and his BA in economics from McDaniel College. In 2016, he received the honorary degree of Doctor of Letters from Ulster University in Northern Ireland.

Sherrill Kaplan

joined Planet Fitness in June 2021 as Chief Digital Officer. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she served as Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin’ Brands where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Ms. Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan holds a B.S. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business.


Niren Chaudhary

is the CEO of Panera Brands, one of the world’s largest fast casual restaurant companies with nearly 4000 locations in 10 countries. Panera Brands is comprised of Panera Bread, Caribou Coffee and Einstein Bros Bagels. Niren also serves as the CEO of Panera Bread, a pioneer and market leader in fast casual. Previously, Niren served as Chief Operating Officer and President of Krispy Kreme where he implemented a new operating model to elevate consistency across the global brand and created a path for enterprise value growth of 3x over 5 years. Prior to that, he spent 23 years at Yum! Brands serving in global leadership positions including Global President of KFC and President of Yum! India. Niren is guided by his deep passion for serving others and building future leaders. He spends his personal time sharing his personal and professional journey with students and professionals, often wielding a guitar to sing about his life or even a new Panera menu item. In addition, he dedicates his personal time serving on the Tufts Medical Centre Board and as an advocate for DKMS, a leading non-profit with the world’s largest stem cell donor registry. As a lifelong learner, Niren focuses on both formal and informal education. Formally, Niren holds a bachelor’s degree in Economics from St. Stephen’s College in Delhi, an MBA in marketing from the University of Delhi, and completed the Advanced Management Program at Harvard Business School. Informally, Niren speaks 4 languages – Hindi, English, Dutch and German. He holds a black belt in Shotokan karate and is an avid golfer, tennis player and musician with his own rock band 

Roland T. Rust

is the author (with Ming-Hui Huang) of the recently published book, The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy.  He is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of the Center for Excellence in Service. He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Centre for Corporate Reputation, as well as VP of Publications for the European Marketing Academy.  He has won numerous lifetime achievement awards and best article and book awards.  He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA.  He founded both the Frontiers in Service Conference and the Journal of Service Research.  


Ming-Hui Huang

is Distinguished Professor of AI (artificial intelligence) and service at National Taiwan University. She is a fellow of the Association for Information Systems (AIS), the first and only Asian-based lifetime fellow of European Marketing Academy (EMAC), International Research Fellow of the Centre for Corporate Reputation, University of Oxford, UK, and Distinguished Research Fellow of the Center for Excellence in Service, University of Maryland, USA. She specializes in interdisciplinary research, with publications encompassing both academic and managerial journals in Marketing, Information Systems and Strategy, such as the Journal of Marketing, Journal of the Academy of Marketing Science (JAMS), Marketing Science, Harvard Business Review, MIT Sloan Management Review, California Management Review, Journal of Service Research (JSR), International Journal of Research in Marketing (IJRM), Journal of Management Information Systems, Decision Sciences, Journal of Consumer Psychology, Journal of Retailing, and Information & Management. She is Editor-in-Chief of JSR, the 8th highest-cited business journal, Associate Editor of Information & Management and Communications of the Association for Information Systems, and serves on the editorial boards of Journal of Marketing, JAMS, IJRM, International Journal of E-Commerce, and Journal of Strategic Information Systems.


Praveen Kopalle

is the Signal Companies’ Professor of Management and Professor of Marketing at the Tuck School of Business, Dartmouth College.  Praveen was the Associate Dean for the MBA program at the Tuck School and the Chair of the marketing area at Tuck.  Praveen received his Ph.D. from Columbia University, MBA from IIM, B.E. from Osmania University.  Praveen’s teaching and research interests include innovation, pricing, e-commerce, and machine learning.  Professor Kopalle serves as an Associate Editor at the Journal of Marketing and Journal of Retailing and was an Associate Editor at the Journal of Consumer Research and International Journal of Research in Marketing. He currently serves or has served on the Editorial Boards of Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Marketing Letters, and Journal of Interactive Marketing.  Professor Kopalle has won many awards including the Distinguished Alumni Award, Core Teaching Excellence Award at the Tuck School, and John D. C. Little Best Paper Award. He has also been invited to speak at over sixty universities and institutes worldwide.

Martin Mende

is Professor of Marketing and Jim Moran Professor of Business Administration at Florida State University. His research focuses on consumer-based strategy and transformative consumer/service research and has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Interactive Marketing, Marketing Letters, and Journal of Business Research.  Martin serves as Associate/Area Editor for the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, and the Journal of Retailing; he also serves on multiple Editorial Review Boards (e.g., Journal of Marketing, Journal of Consumer Psychology). At FSU, Martin has won college-wide and university-wide teaching awards. 

Maura L. Scott

is the Persis E. Rockwood Professor of Marketing at Florida State University (Ph.D. Arizona State University; M.S., B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. She studies how to help improve consumers’ financial and health decisions, particularly among vulnerable populations.  Maura is Joint Editor-in-Chief of the Journal of Public Policy & Marketing (JPP&M). She is also Associate/Area Editor for Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science. Maura has published in Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Service Research, among others. Maura’s research won the Thomas Kinnear Best Paper Award (JPP&M), received an Honorable Mention for the Robert Ferber Award (JCR) and was a finalist for the Paul Green Award (JMR).  Maura has been recognized for her role as mentor with the Williams-Qualls-Spratlen Award for Excellence in Multicultural Mentorship. She has taught undergraduate consumer behavior, marketing management, and marketing principles, and consumer behavior doctoral seminars. Maura is President-Elect of the AMA Academic Council. She also serves on the ACR Board of Directors. Previously, Maura worked in marketing/brand management at 3M, Dial Corporation, and Motorola.

Martin Wetzels

is currently Professor of Marketing at EDHEC Business School, Lille campus, France. His research interests focus on: services marketing and management, marketing research and analytics, digital marketing (internet, mobile and social media), innovation management, relationship management and supply chain management. His work has resulted in more than 100 articles in international journals, such as, MIS Quarterly, Journal of Marketing, Management Science, Journal of Operations Management, Journal of Consumer Research, Accounting, Organizations and Society, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Long Range Planning, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Management Studies, Journal of Advertising, Journal of Business Research, Psychology and Marketing, Marketing Letters, European Journal of Marketing, and International Journal of Research in Marketing. He has contributed more than 140 papers to conference proceedings and presentations. His work has been cited over 28000 times and obtained an h-index of 60 (i10-index: 118) and g-index of 167 using Publish or Perish software version 8.0 based on Google Scholar to obtain the citation data. A recent article in PLOS Biology (Ioannidis et al. 2020, 2021) included him in the top 2% of scientists worldwide according to citation impact for 2020 and 2021. Furthermore, research.com ranks him in Top 1000 Business & Management Scientists worldwide for the 2022 edition. He serves on the editorial review board of ten leading, international journals. Finally, he is currently serving as Associate Editor for the Journal of Product Innovation Management and as Co-Editor for the Journal of Service Research.


Vikas Mittal

is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor's in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.  In addition to publications in leading marketing journals, Dr. Mittal has published extensively on decision making in journals such as Organization Studies, Organization Science, Journal of Applied Psychology, Journal of Psychiatry, Organization Behavior and Human Decision Processes, and Personality and Social Psychology Bulletin. He currently serves on the editorial boards of numerous journals. In 2014 his article was included in the top-50 articles for highest impact on marketing academics and practice. In 2013 his paper was one of the top three papers in the special issue on consumer identities for the International Journal of Research in Marketing. In 2006, Professor Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. In 2009 he was ranked as the 5th most prolific author published in the top marketing journals. He also received the 2001 FedEx Excellence in Service Research award, as well as numerous other awards.


Stephanie Noble

is the Proffitt’s Professor of Marketing and William B. Stokely Faculty Research Fellow in the Marketing Department at the University of Tennessee. Her primary research interests involve customer experience management in retail and service settings. She has published in several top journals including the Journal of Service Research, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, MIT Sloan Management Review, Harvard Business Review and many other outlets. Stephanie was a member of the American Marketing Association’s (AMA) Academic Council, has co-chaired the Summer AMA Educator’s Conference, has been a doctoral consortium faculty member for the Frontiers in Services, Academy of Marketing Science, and Society for Marketing Advances Conferences, and has been actively involved in the Relationship Marketing SIG (Vice Chair of Communications) and Retailing & Pricing SIG (co-chair) for the AMA. Stephanie has provided consulting services for several leading companies including Viking Corporation, Hollywood Casino and Resorts, Houston Aeros, Laguna Tools, Mississippi Small Business Association, Food Lion, and Ruth’s Chris Steakhouse. Stephanie serves as an Area Editor for the Journal of the Academy of Marketing Science, Journal of Retailing, and is Co-Editor for the Journal of Service Research.

Simon Season

is CEO of Sodexo Energy Worldwide.  Prior to my current role I was CEO Onshore Energy Worldwide & Head of Middle East (2016 – 2019). I joined Sodexo in 2012 as COO for the Remote Sites Western Region, running operations in U.S. shale markets, Alaska, California, the Gulf of Mexico and four North Sea countries. In 2015, I was appointed CEO Onshore Energy Worldwide and in 2016 was entrusted with the additional responsibility to lead Sodexo’s Middle East operations, managing the Group’s business and Joint Ventures in 9 countries across the region. Across many functions and geographies, my track record is distinguished by driving profitable growth and exemplary Health & Safety standards / performance, achieving gender-balanced leadership teams and championing First Nations / Indigenous People relationships. Executive sponsor of Sodexo’s Cultures & Origins taskforce. Before joining Sodexo, I held senior and executive positions in operations, marketing and technology roles for 22 years with a global energy services company. I graduated from the University of Wales with a Chemistry degree, and I am a 25-year member of the Society of Petroleum Engineers.

Cait Lamberton

is the Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School. Her research focuses on the ways that consumers make decisions in both individual and social settings, and covers topics ranging from explorations of assortment size and structure to support for tax-funded goods and services. Cait has received the Association for Consumer Research’s Early Career Contribution Award, was named a Marketing Science Institute Young Scholar as well as a Marketing Science Institute Scholar, was a winner of the AMA/EBSCO Responsible Research in Marketing award, the Thomas P. Kinnear Award for the best paper in the Journal of Public Policy & Marketing, the AMA’s Hunt/Maynard Award, the Lazaridis Prize and the American Marketing Association’s Erin Anderson Award. She currently serves as co-editor of the Journal of Marketing, and is past Associate Editor at the Journal of Consumer Research and the Journal of Consumer Psychology.  In addition, Cait has been retained as a consultant by Goldman Sachs, Vanguard, the US Departments of Education and Labor, the National Academies of Science, Engineering and Mathematics, the University of Pittsburgh Medical Center, The Forum for Sustainable and Responsible Investment and IPSOS marketing research.  She holds an MBA and Ph.D. from the University of South Carolina and a BA in English Literature from Wheaton College.

Anne L. Roggeveen

(Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College. She is joint editor-in-chief for the Journal of Retailing and serves as an Associate Editor at the Journal of the Academy of Marketing Science.  She also serves on the editorial boards of Journal of Marketing, Journal of Service Research, and Journal of Business Research.  She has served on the on the American Marketing Association’s Academic Council, the Board of Directors of Nepa, and as an Honorary Visiting Professor at Center for Retailing, Stockholm School of Economics. Dr. Roggeveen’s research has been widely published including in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing.  She has won a number of awards for her research and teaching including the AMA Retail & Pricing SIG's Lifetime Achievement Award (2021); Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, AMA Teaching & Learning SIG (2014); the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, AMS (2014), DeLozier Best Conference Paper Award, AMS (2008, 2019); Hollander Best Retailing Paper, AMS (2008, 2016); Davidson Journal of Retailing Best Paper Award (2010, 2018, 2019, 1st Runner up 2021).  In addition, her article Future of Retailing was listed in the Financial Times Top 100 Business School Research with Social Impact (2020).

Maureen (Mimi) Morrin

is the Henry Rutgers Professor of Marketing at Rutgers University, School of Business in Camden, NJ. She examines how the human senses impact the consumer decision-making process. Dr. Morrin has received external grants to support her research and awards for teaching and journal reviewing. She serves currently as Co-Editor of the Journal of Marketing Research. She received her Ph.D. from New York University, MBA from Thunderbird (MBA) and BSFS from Georgetown University. Her background includes five years of corporate work experience in advertising and brand management. 

Koen Pauwels

is Distinguished Professor at Northeastern University and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. He received his Ph.D. from UCLA, where he was chosen Top 100 Inspirational Alumnus” After getting tenure at the Tuck School of Business at Dartmouth (2001-2008), Koen helped build the startup Ozyegin University in Istanbul (2008-2017). Named a worldwide top 2% scientist, Koen published over 80 articles on marketing effectiveness (available at marketingandmetrics.com), awarded by both managers (Google, WPP and Syntec), academics (O'Dell, Davidson, and Varadarajan) and both (the 2020 MarketingEdge award for most promising research, and the 2018 Gary Lilien ISMS-MSI-EMAC Practice Prize). Koen is Senior Editor for the Journal of Marketing and the International Journal of Research in Marketing, and President of the American Marketing Association’s Academic Council. His books include ‘Modeling Markets’ and ‘Advanced Methods for Modeling Markets’ for researchers and “It’s Not the Size of the Data – It’s How You Use It: Smarter Marketing with Analytics and Dashboards” for managers. As Principal Research Scientist at Amazon’s Advertising Marketing & Insights team, Koen leads research and publication efforts focused on changing the way data is leveraged to drive advertising success, including recommendations to hundreds of thousands of advertisers.

Jens Nordfält

is Professor in Management Studies in the School of Management at the University of Bath, United Kingdom. He is also an affiliated professor of marketing at Jönköping’s International Business School, Sweden. His research focuses on retailing, both traditional bricks and mortar retailing and newer aspects such as digital retailing and omnichannel retailing. His research has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, and Journal of Retailing and Consumer Services. He has written several books, one of which has been awarded marketing book of the year. More than being a prized scholar Jens has also been rewarded for his achievements in building bridges between marketing academia and the retail industry. In 2016 he received an award as entrepreneur of the year from a mayor retail foundation, and in 2017 he was awarded influencer of the year by a conglomerate of Sweden’s marketing research organizations. He has received several best paper awards and for two consecutive years (2016 and 2017) he and coauthors have received a prize for the best paper in Journal of Retailing. In 2019 he was, together with co-authors, finalist for the Marketing Science Institute/H. Paul Root Award Finalist award for best paper in Journal of Marketing. Between 2008 and 2015 Jens started and acted as the dean for a school of retailing serving under the brand of Stockholm School of Economics. The school was a collaboration between the Swedish retail industry and academia and was fully funded by companies in the Swedish retail sector. Besides his academic career, Jens has always had a parallel career in various retail organizations. In his role at different retail companies, he has worked as a store manager, served as a CFO, CEO, researcher, lecturer, advisor and more. Trying to bridge the gap between the retail industry and academia he has started several companies, retail foundations and conferences which are still active and seen as important pieces in creating retail knowledge in Sweden and the rest of Scandinavia. Jens has also helped developing academic programs in retailing in the Baltic states together with Baltic retail companies and in Russia. Jens is also co-owner of a grocery store in Sweden. Jens serves as vice president for the retail & pricing special interest group, American Marketing Association as well as on the advisory boards for Journal of Retailing and Journal of Business Research. He is also serving as an advisor for several large retail and manufacturing companies, and he is often invited as a keynote speaker at conferences and business events. Multiple times every year he is interviewed about his opinions on current retail-related topics on national TV, national newspapers, and national radio.