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About the Conference

The Frontiers in Service Conference features a unique mix of business people and academics from around the world with a cross-functional list of topics including: service science, service innovation, service marketing, service operations, service human resources, service information technology, e-service, service innovation, and customer relationship management. Speakers at the conference include many of the world’s leading service experts, including high-ranking executives and prominent academics.

Conference History

Founded in 1992 by Roland Rust, the Frontiers in Service Conference is considered by many to be the world’s leading annual conference on service research. The global conference draws attendees from over 40 countries. It is sponsored by INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland and is hosted by various organizations worldwide.