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2022 SERVSIG Doctoral Consortium​

The Service Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 28th SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, hosted by Babson College in Wellesley, MA (located 30 minutes from Boston).

The consortium will begin with a welcome reception on Wednesday, June 22nd, and will continue with full day sessions on Thursday, June 23rd at Babson College. The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a special opportunity for participants to interact with leading service scholars.

We invite PhD students at all levels and early career stage faculty to register for the consortium. We highly encourage all attendees to participate in the Research Breakout Sessions to discuss his or her research projects with international scholars who share complimentary interests.We look forward to seeing you in Boston!

Consortium Co-Chair

nicole hartley.jpeg

Nicole Hartley

University of Queensland Australia

About Nicole

Nicole Hartley is a research academic with the UQ Business School. Nicole’s career as an academic has spanned 16 years at institutions in both Sydney and Queensland. Her teaching expertise is in advertising, marketing strategy, digital media and consumer behavior. Her specific research interests include service technology, virtualized services, customer-brand relationships, message framing, new media and service innovation. Nicole’s current research agenda focuses upon exploring customer perceptions of the advent of technology and various forms of disruption in the delivery of services. This research is currently focused within the education, tourism and health industries.

About Stacey

Stacey Robinson's research focuses on innovating and understanding the consumer, and frontline employee experience, in retail and service exchanges. Her research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, among others, and has been presented at a number of international and national conferences. Dr. Robinson serves on the editorial review boards for the Journal of the Academy of Marketing Science, the Journal of Service Research and the Journal of Business Research. 

Consortium Co-Chair


Stacey G. Robinson

University of Alabama

Registration & Important Dates

Doctoral Consortium participants must first register for the Frontiers in Services Conference in order to participate in this event. To register, please clearly indicate on the registration form that you plan to participate in the Doctoral Consortium. Importantly, if you would like to participate in the breakout sessions at the Consortium, you will have to submit a short summary (2-4 pages) of your research before May 1st, 2022. Indicate on the registration form that you would like to participate in the Doctoral Consortium. Deadline for submitting the 2-4 page abstract for the breakout session to Nicole Hartley.





In your submission please share the following information (to the extent that you can): 1.) Your primary research question, 2) Why is it important to study, 3.) Applicable theory, and 4.) Details on data analyzed or that you plan to collect, methodological approach, a rough time line for your planned studies. Depending on your stage of your doctoral you can choose to share information on a paper, an overview of your whole thesis, or both. 

Register Now

2022 Doctoral Consortium Program

June 22nd 5:30PM - 8:30 PM

Welcome Dinner

Welcome Dinner Reception (Not your typical conference dinner)

We’re going candlepin bowling! We’re eating flatbread! We’ll have a ball (pun intended)! 

June 23rd 8AM - 5PM

Session 1

How to be a GREAT doctoral student

(Martin Mende & Lane Peterson, Florida State University), coauthor (Stephanie Noble, University of Tennessee & Dhruv Grewal, Babson College)

Good < Great! In this session, you’ll gain insight and hear a few tips on how to be GREAT in your evolving academic role – from being the best doctoral student, to working well in a co-author team, to conducting a kick-ass peer review. You’ll hear from a doctoral coordinator and doc student pair, (real) productive co-authors, and stellar reviewers (both serve on JSR’s Editorial Review Board). 

Session 2

Identifying great ideas & avoiding common mistakes

(Mike Brady and Maura Scott, Florida State University)

This session is designed to help you identify which ideas are worth pursuing, and which ones might need to be kicked to the curb. In addition to hearing the JSR’s editor’s, and an associate editor’s and editorial review board member’s take on how to cultivate and recognize great ideas, the JSR team will also focus on (avoiding) common mistakes when it comes time to submit that great idea to a journal. 

Session 3

Marketing for Good:

New Frontiers in Transformative Service Research

(Ray Fisk, Texas State University and ServCollab)


Lucky us! ServCollab’s founder will talk about how young scholars can elevate the human experience through service research collaborations.

Session 4

Research Journey

(Praveen Kopalle, Dartmouth College)


Lucky us x2! Frontiers plenary speaker will share details on his research journey and provide insight on building a successful academic career.

Session 5

Mini Research Workshop


We’re assigning homework (no, really, we are)! You’ll come to the DC armed with information you’ve gathered before arriving in Boston, and you and a few faculty mentors will roll up your sleeves and get to work on how to develop research that really
matters. The DC’s mini research workshop is designed to develop both understanding and mad skills to facilitate publication of research on important real-world marketing questions and problems. Homework details will be provided on or before June 1st.

Session 6

Virtual & Live Research Mentoring

If you’re working on research that would benefit from a top service scholar’s input, you’re encouraged to submit a 2-4 page abstract or research summary in advance (*submit by May 24th). You’ll be matched with someone who works in or near the area you’re focused on and you’ll receive written feedback, much like a journal review (only it won’t be blind), before you arrive in Boston. You’ll have an opportunity to speak with your service mentor during the DC and conference.

*email your work to Nicole Hartley at

The Liam Glynn Travel Scholarship

The Frontiers in Service Conference is the world’s leading annual conference on service research. Every year doctoral students and new faculty are invited to participate in the AMA SERVSIG Doctoral Consortium, which precedes the conference. This year’s consortium will take place on June 22-23, 2022 and is designed to offer a valuable opportunity to doctoral students and new faculty to engage with the leading service scholars, get feedback on research ideas, network and learn from peers. SERVSIG and the Arizona State University’s Center for Services Leadership give emerging service scholars the opportunity to attend the Services Doctoral Consortium and the Frontiers in Services Conference with financial assistance. A committee of AMA SERVSIG members will select the award recipients.

Participants can apply for the Liam Glynn Travel Scholarship. All submissions should be submitted via email by May 1, 2022, and it should include the following information:

1. Curriculum vita;
2. Statement as to why attending the Frontiers in Services Conference would be       beneficial to the applicant at this stage in his/her career;
3. Statement confirming that applicant has a strong interest in the field of         service research with supporting information (e.g. area of research).

Please submit applications via email to Nicole Harley

Doctoral Consortium Sponsor

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