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2020 SERVSIG Doctoral Consortium​

The Service Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 27th SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, hosted by Babson College in Wellesley, MA (located 30 minutes from Boston).

The consortium will begin with a welcome reception on Wednesday, June 24th, and will continue with full day sessions on Thursday, June 25 at Babson College. The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a special opportunity for participants to interact with leading service scholars.

We invite PhD students at all levels and early career stage faculty to register for the consortium. We highly encourage all attendees to participate in the Research Breakout Sessions to discuss his or her research projects with international scholars who share complimentary interests.We look forward to seeing you in Boston!

Consortium Co-Chair

Nicole Hartley

University of Queensland Australia

About Nicole

Nicole Hartley is a research academic with the UQ Business School. Nicole’s career as an academic has spanned 14 years at institutions in both Sydney and Queensland. Her teaching expertise is in advertising, marketing strategy, digital media and consumer behavior. Her specific research interests include service technology, virtualized services, customer-brand relationships, message framing, new media and service innovation. Nicole’s current research agenda focuses upon exploring customer perceptions of the advent of technology and various forms of disruption in the delivery of services. This research is currently focused within the education, tourism and health industries.

About Stacey

Dr. Stacey G. Robinson's research focuses on innovating and understanding the consumer, and frontline employee experience, in retail and service exchanges. Her research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, among others, and has been presented at a number of international and national conferences. In addition to a receiving a grant from the Marketing Science Institute, she was recently awarded best service paper of the year by AMA's ServSig. Dr. Robinson serves on the editorial review boards for the Journal of the Academy of Marketing Science, the Journal of Service Research and the Journal of Business Research.

Consortium Co-Chair

Stacey G. Robinson

University of Alabama

Registration & Important Dates

Doctoral Consortium participants must first register for the Frontiers in Services Conference in order to participate in this event. To register, please clearly indicate on the registration form that you plan to participate in the Doctoral Consortium. Importantly, if you would like to participate in the breakout sessions at the Consortium, you will have to submit a short summary (2-4 pages) of your research before April 1st, 2019. Indicate on the registration form that you would like to participate in the Doctoral Consortium. Deadline for submitting the 2-4 page abstract for the breakout session to Nicole Hartley.





In your submission please share the following information (to the extent that you can): PhD topic, why is it important to study, theories used or plan to use, details on data analyzed or that you plan to collect, methodological approach, a rough time line for your planned studies. Depending on your stage of your doctoral you can choose to share information on a paper, an overview of your whole thesis, or both. 

Doctoral Consortium Sponsor